Guava goes deep into the ethnic Masai mood for next SS15. The heel shapes remain colorful and aesthetic balancing the neutral and clean tones used to bring their shoes to life.
Xperimental shoes FW14 teaser video. Shopping for this season
Why We Trend For …Shoes? Because we can!
Fashion and anti-fashion movements are cyclic and re-edited forever and for always. Normcore or coolness, hipsters or Hampton’s boys…so many labels, so many concepts, so many stuff is going on. Information? Infoxication? Capitalism? (Breath!!!)
Shoes have been explored by psychologists has phallic symbols or secret containers. Fashion can never live without shoes. Each great civilization has created its own base models. Egyptians did it, Japaneses did it, middle ages cultures did it…and so on.
Today´s a big industry moving millions of dollars and euros. It symbolizes fashion, protocol, style, trends, art…They have become desire and despair. Men and women and children and teenagers, can also define themselves trough the shoes they wear. It’s a fact!
So…That’s why we do it! We trend! Shoes! Not all the shoes in the world, but the one’s related to our roots, our country, Portugal. Not only related to a luxurious past, related to the 15th and 16th centuries, but projected in the future of quality, innovation and good stories. Everyone likes a good story about Tradition, manufacturing, bravery, fear. We are tired of pink press and their fake people (most of the time), we are tired of bloggers who only want free rides and free tickets for fame an glory.
We don’t need paid likes and fake fans. We need shoes, quality, innovation, functionality, design, the unexpected, the outside of the box, the art and the tradition. For all!
That’s why WTF Shoes, because we want to, and because we can!
How many years can we count from the invisible shoes until the invisible sneakers? The answer: almost 70 years! Yes, your math is correct!
Christian Dior and Salvatore Ferragamo were the genious minds behind this achievement. They were the masters keeping glamour up during the 2nd World War black days! They fought back against the lack of leather, who was used mainly for making boots for the soldiers.
Ferragamo didn´t felt apart! He just reinvented the materials, using cellulose, and candy wraps and imagine…fishing nylon strap!!! Gorgeous! The first ever invisible shoes have born! Thus the cubic artistic wave wasn’t really successful despite all the publicity and innovative perspective of fashion. We were in 1947! Mindset was not prepared for such an avant gard piece!
Beth Levine, Nina and Neiman Marcus first, Charles Jourdan, Patrick Cox before, followed Ferragamo ideas, unsuccessfully…
We need to come back to the XXI Century to find out the invisible sneakers created by Jeremy Scott for Adidas. Those one’s were winners in 2011 fashion scene!
Now in 2014 trends are conducted by the audacious Portuguese footwear industry, producing themselves for the most important brands in the world at first, and emerging their own innovative brands! That is a fact!
Relyquia is one of those daring brands! In a CoxLab with the designer and artist Allister Lee, who already designed for Vans and Nike, they developed a invisible and transparent, urban sneaker, full on details but still raw in the materials used! Bingo! They nailed it again! With their capsule creations, lusty wooden personalized boxes…Can we ask for more?? Oh yeah!
But meanwhile, I can’t get those gorgeous invisible sneakers out of my head! Well done you guys!