gino-B - Your new must haves!
When we first emailed Alex Tavares, in was in a hurry in is way to Berlin, where he was going to do business with the 3 brands that gino-B is trending - Metropolitan Sneakers, Après Ski Sneakers and La Sneakette. We agreed to talk between is pause between Berlin and London, and so we did.
“gino-B has born in a factory with more than 67 years, full experienced in quality and classic footwear.”
He is enthusiastic talking about a brand that exports 80% to Holland, Belgium and Turkey, recently to Germany and Austria, and next season also to Denmark and France.
“The concept it’s a luxury sneaker, luxury footwear for the urban tribes.”
We realize that he was talking about a sneaker that could be used night & day, from your daily work you just can run into a party at night. They targeted soccer players, celebrities, TV people, DJ’s…
“We make it!"
Alex told us the story behind this project. They made a pair of sneakers with 100% lamb fur inside, and they used it in the snow.
"WOW, after a hard day on tracks, with hard ski boots, you only want your feet inside something warm and comfy, it was an amazing feeling!”
The newborn Après Ski Sneakers have raised in the footwear market has a new concept not found yet worldwide.
It´s the gino-B best seller now, in number of pairs sold.
La Sneakette
During 2012 summer, and with the release of the high heel sneaker worldwide by several footwear brands, gino-B developed what they have called La Sneakette.
The name was just cooked during the team presence at Cannes Film Festival Fashion Week, which they were invited for. That was really an inspiration for them.
“La baguette, la pochette … La Sneakette!!!”
