GUAVA


Guava is a Portuguese footwear design brand  moved by it’s passion for architectonic shapes. Asymmetries and vibrant colors can define their collections. The design it’s a mash up of urban experience and a new design perspective.


Guava’s project started in the beginning of 2010, while the designer Ines Caleiro was living in the USA. Since her return, the dynamic and challenge of the project motivated Ines to establish a desirable place in the market. During her 4 years stay in London she was invited to work at Jimmy Choo after winning the ‘Best Student Award’ at the London College of Fashion.

Her background in Graphic Design (IADE, Lisbon), Fashion and Product Design (London College of Fashion, London) leads to an open-minded perception visible in Guava. Ines’s academic and professional path provided rich experience in several areas of the Design field such as Graphic, Product, Fashion and Accessories which allowed her to combine the necessary tools in order to embark on this enthusiastic path where Innovation and Excellence are important values. Ines defines herself as a passionate designer by exploring new shapes and contemporary structures that allow her to express a metropolitan emotion.


Each piece is handmade Portuguese artisans, that carry a heritage of years of experience in footwear manufacturing. That brings delicate elements,  quality and perfection to light.

Details are essential and the main issue for all the creation process of the brand. Contemporary designs, the most modern technologies, sustainable materials, close work with  manufacturers and necessary ecological concern culminate in the most elegant avant garde fashions.