Portuguese Heritage - Father’s Day


Portuguese shoes are a very important heritage, passed from father to son, and many companies are build in a strong family environment. On the 19th of March, Father’s Day (Saint Joseph Day for Catholic) in Portugal, the WTF Shoes team wanted to pay it’s tribute to all the fathers who contributed to the development and maintenance of the footwear business in this country!

We celebrate this event with a video (as you can see up) and with a shoe editorial, with man shoes, with the support of two national brands : GOLDMUD and COMMON CUT.

Thanks to all the father’s all around the World, and we hope, with Portuguese shoes on their feet !!!

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Partnership WTF Shoes and SAPO Mulher

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WTF Shoes will have a collaboration with SAPO Mulher, a page from SAPO, the major Portuguese web portal .

It would be a oportunity to show to the Portuguese and international community that speaks portuguese, more about the Portuguese footwear market, and more about brands, manufacturers, designers, and footwear trends. It will have reports twice a week, a “shoe of the day” image gallery, videos, editorials, and some surprises also.
Sapo mulher also published a report about the WTF Shoes project, that you can read in portuguese language!

Stay tuned! More news to come!
Article in SAPO Mulher

GUAVA



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Guava is a Portuguese footwear design brand  moved by it’s passion for architectonic shapes. Asymmetries and vibrant colors can define their collections. The design it’s a mash up of urban experience and a new design perspective.


Guava’s project started in the beginning of 2010, while the designer Ines Caleiro was living in the USA. Since her return, the dynamic and challenge of the project motivated Ines to establish a desirable place in the market. During her 4 years stay in London she was invited to work at Jimmy Choo after winning the ‘Best Student Award’ at the London College of Fashion.
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Her background in Graphic Design (IADE, Lisbon), Fashion and Product Design (London College of Fashion, London) leads to an open-minded perception visible in Guava. Ines’s academic and professional path provided rich experience in several areas of the Design field such as Graphic, Product, Fashion and Accessories which allowed her to combine the necessary tools in order to embark on this enthusiastic path where Innovation and Excellence are important values. Ines defines herself as a passionate designer by exploring new shapes and contemporary structures that allow her to express a metropolitan emotion.
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Each piece is handmade Portuguese artisans, that carry a heritage of years of experience in footwear manufacturing. That brings delicate elements,  quality and perfection to light.

Details are essential and the main issue for all the creation process of the brand. Contemporary designs, the most modern technologies, sustainable materials, close work with  manufacturers and necessary ecological concern culminate in the most elegant avant garde fashions.

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Live on TV


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CC - Curto Circuito is a daily TV show on Portuguese cable TV channel, SIC Radical. Now on Season 11, it has a teen and young target.

WTF Shoes was live, promoting the project, with Patricia Valério and Daria Shirayeva, who are the “shoe trenders”.
How the project was brought to life, and how is being developed.

Some portuguese footwear brands were presented in the show - Ana Amorim, Egídio Alves, NAE, Wock and only2me.

It was the debut of WTF Shoes, trending for shoes on TV.



Check out all the interview, on WTF Shoes channel on YouTube.

You can also check the WTF Shoes Facebook page, and look the other shots took in the backstage of the show.

WTF Shoes trending live!

Live on TV


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CC - Curto Circuito is a daily TV show on Portuguese cable TV channel, SIC Radical. Now on Season 11, it has a teen and young target.

WTF Shoes was live, promoting the project, with Patricia Valério and Daria Shirayeva, who are the “shoe trenders”.
How the project was brought to life, and how is being developed.

Some portuguese footwear brands were presented in the show - Ana Amorim, Egídio Alves, NAE, Wock and only2me.

It was the debut of WTF Shoes, trending for shoes on TV.



Check out all the interview, on WTF Shoes channel on YouTube.

You can also check the WTF Shoes Facebook page, and look the other shots took in the backstage of the show.

WTF Shoes trending live!

We Love Portuguese Shoes

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We love Portuguese Shoes and we have reasons for that.

Portuguese footwear industry improved its competitiveness through R&D. Is ranked in the top 10 in the world for exports of leather goods. The average price, the 2nd highest reflects the degree of appreciation that Portuguese footwear has earned in international markets. Quality and design are recognized overseas. 

The Portuguese industry has managed to survive the “steamroller” of low-cost competition from China by clever moves. The ability to respond quickly to small orders has become a differentiating factor in the face of competition from countries with cheap manpower.
 

gino-B - Your new must haves!

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Talking about gino-B



When we first emailed Alex Tavares, in was in a hurry in is way to Berlin, where he was going to do business with the 3 brands that gino-B is trending - Metropolitan Sneakers, Après Ski Sneakers and La Sneakette. We agreed to talk between is pause between Berlin and London, and so we did. 

“gino-B has born in a factory with more than 67 years, full experienced in quality and classic footwear.”
He is enthusiastic talking about a brand that exports 80% to Holland, Belgium and Turkey, recently to Germany and Austria, and next season also to Denmark and France. 

“The concept it’s a luxury sneaker, luxury footwear for the urban tribes.”

We realize that he was talking about a sneaker that could be used night & day, from your daily work you just can run into a party at night. They targeted soccer players, celebrities, TV people, DJ’s…
“We make it!" 

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The Après Ski Sneakers

Alex told us the story behind this project. They made a pair of sneakers with 100% lamb fur inside, and they used it in the snow.

"WOW, after a hard day on tracks, with hard ski boots, you only want your feet inside something warm and comfy, it was an amazing feeling!”  

The newborn Après Ski Sneakers have raised in the footwear market has a new concept not found yet worldwide.
It´s the gino-B best seller now, in number of pairs sold.
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La Sneakette

During 2012 summer, and with the release of the high heel sneaker worldwide by several footwear brands, gino-B developed what they have called La Sneakette.





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 The name was just cooked during the team presence at Cannes Film Festival Fashion Week, which they were invited for. That was really an inspiration for them. 

“La baguette, la pochette … La Sneakette!!!”
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SS 2013 Trends - White out and Sunset & blue

WTF Shoes leaves you 10 SS 2013 trends from the catwalk, and published by Harper’s Bazaar.


White Out

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From the catwalk, to your feet Luis Onofre white’s out with the clean purism of white. White shoes can easily be as dramatic as black
Fashion as lightened up!




Sunset & Blue

Sunset colors are complemented by the cool, serene hues of the ocean, with cobalt, turquoise as calm alternatives. Luis Onofre, Coqueterra , only2me and Fly London arrivals. Lift your mood!



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WTF Shoes - What´s That?!

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Hi!!! Who doesn’t like shoes? Who doesn’t want to possess a good and trendy pair of shoes?

Portugal, has long tradition in making good pair of shoes, selling inside borders and abroad. But are Portuguese connected to their brands? Do they actually attach to Portuguese shoes, do media trend Portuguese shoe fashion?

It’s time to talk and trend about Portuguese shoes.
To be amazed with designers, and manufacturers, to be proud of using brands, that are in the closets of Michele Obama, Pippa Middleton and that fashion magazines talk all over the world.

WTF Shoes, will trend for shoes. We are proud to trend Portuguese shoes. So this journey, this project starts now, in a year of crisis, of economical contention. It´s in the worst ages that braves prevail.


Patrícia Valério
WTF Shoes - We Trend For Shoes

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